This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.
This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
PREVENTION
Masking
DOUBLE
Enrollment
480
Ads featuring a Black person with a food product
Ads featuring a White person with a food product
Ads featuring a Black person with a non-food product
NYU Langone Health
New York, New York, United States
RECRUITINGCaloric Intake
number of calories consumed during the study protocol
Time frame: Day 0 (Approximately 60 minutes)
Visual Attention to Ad Features - First Fixation
Measured as time to first fixation to the advertisement.
Time frame: Day 0 (Approximately 60 minutes)
Visual Attention to Ad Features - Gaze Duration
Measured as the gaze duration during the advertisement.
Time frame: Day 0 (Approximately 60 minutes)
Visual Attention to Ad Features - Number of Fixations
Measured as the number of fixations on ad features.
Time frame: Day 0 (Approximately 60 minutes)
This platform is for informational purposes only and does not constitute medical advice. Always consult a qualified healthcare professional.
Ads featuring a White person with a non-food product
Ads with Many "likes" featuring a food product
Ads with Many "likes" featuring a non-food product
Ads with Few "likes" featuring a food product
Ads with Few "likes" featuring a non-food product