Quit-Smoking Study for Native Hawaiians

Inclusion Criteria: * Self-identifies as full or part Native Hawaiian * Between the ages of 18 and 80 years, inclusive, at eligibility screening * Currently smoking ≥5 cigarettes per day (self-report) at eligibility screening * Has smoked more than 100 cigarettes in his/her lifetime (self-report) * Affiliated with one of three (3) designated public housing complexes at which the intervention will be delivered: Kalihi Valley Homes, Kuhio Park Terrace, Mayor Wright Housing * Willing to make a smoking cessation attempt the day after the first study visit (i.e., date of consent) * Willing to engage in use of nicotine replacement therapy gum (NRT gum) and/or smoking cessation-focused cognitive-behavioral group therapy (CBGT) * Participant must agree to not use any form of pharmacotherapy (i.e., prescription medication or any form of nicotine replacement therapy) to try to quit smoking during the 12-week study period, except as specifically assigned to his or her study condition and distributed by the research team * Participant must agree to not use other tobacco or nicotine products (e.g., cigars, little cigars, electronic cigarettes, nicotine pouches) during the 12-week study period * Participant must agree to not smoke or vape cannabis (i.e., marijuana) during the 12- week study period * Participant must agree to not use other illicit drugs, including prescription opioid medications, during the 12-week study period * Participant must be able to speak, read, and write English * Participant must be able to understand the study procedures and agree to participate in the study by providing written informed consent Exclusion Criteria: * Pregnant or nursing, or planning to become pregnant or breastfeed in the next three (3) months * Use of pharmacotherapy (i.e., prescription medication or any form of nicotine replacement therapy) to try to quit smoking in the 30 days prior to eligibility screening * Use of other tobacco or nicotine products (e.g., cigars, little cigars, electronic cigarettes, nicotine pouches) in the 30 days prior to eligibility screening * Use of smoked or vaped cannabis (i.e., marijuana) in the 30 days prior to eligibility screening * Use of other illicit drugs, including prescription opioid medications, in the 30 days prior to eligibility screening