The overall purpose of this study will be to assess primary combustible cigarette users' abstinence from smoking their usual brand of combustible cigarettes at the end of the study, when provided with an electronic nicotine delivery system (ENDS) power unit (2) and varying levels of access to tobacco-flavored, menthol-flavored, or non-tobacco/non-menthol-flavored cartridge-based e-liquids (collectively referred to as the investigational product) within their assigned study arm over a three-month (ninety-day) period.
This will be a multi-site, open-label, randomized controlled trial to evaluate the rate of end-of-study abstinence of healthy adult consumers of combustible cigarettes when provided an electronic nicotine delivery system over a three-month (ninety-day) ambulatory study period. Potential participants will be recruited and enrolled at 27 sites across the United States. Ipsos will recruit participants in person (e.g., through mall intercepts) at each site or by telephone from existing databases of previous research participants. Based on meeting eligibility requirements, participants will be required to read and sign an Informed Consent Form and to attend a site visit to complete enrollment. At the Enrollment Visit, participants will be randomized to one of the three study arms. All participants will begin the study with a one-week Trial Period. This Trial Period will allow participants to sample the available flavor(s) within their assigned study arm. All participants will attend mandatory follow-up site visits on Day 0, Day 30, Day 60, and Day 90, with the option of changing to a different flavor among the available flavors based upon their assigned study arm, if applicable. In the first four weeks of the study, participants in Study Arms 1 and 2 may also attend optional site visits on Day 7, Day 14, and Day 21, with the option of changing flavors among those available in their assigned study arm. All site visits will record the number of study investigational product cartridges dispensed, in addition to all used and unused investigational product cartridges returned. During the three-month ambulatory study period, participants will be free to use the study investigational product and any other tobacco or nicotine products as desired. The electronic nicotine delivery system (Version 2) power unit technology will measure their puffing topography during use (including puff duration and the time interval between puffs). The puffing topography data will be automatically transferred to a secure online database via a Bluetooth transfer application using the provided smartphone. Participants will be invited to complete daily, weekly, and monthly surveys, using a mobile application installed on the provided smartphone. Surveys will collect data on: 1. The number of cigarettes smoked the previous day 2. Current flavor use 3. Product liking 4. Number of cigarette quit attempts 5. Use of other tobacco or nicotine products 6. Intent to substitute their usual brand combustible cigarettes for the study investigational product (e.g., gradual, complete, or future intent) 7. Social and environmental factors influencing switching intent At the conclusion of the ambulatory study period, all participants will return to the study sites for a close-out period and will then be discharged from the study.
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
OTHER
Masking
NONE
Enrollment
1,950
CRG Test America-Phoenix
Chandler, Arizona, United States
RECRUITINGC&C-Fort Smith
Fort Smith, Arkansas, United States
RECRUITINGResearch America Orlando
Altamonte Springs, Florida, United States
RECRUITINGC&C-Tampa
Clearwater, Florida, United States
RECRUITINGSago Orlando
Maitland, Florida, United States
RECRUITINGCRG Test America-Pembroke Pines
Miami, Florida, United States
RECRUITINGCRG Test America-Ormond Beach
Ormond Beach, Florida, United States
RECRUITINGC&C-Plantation
Plantation, Florida, United States
RECRUITINGC&C-Sebring
Sebring, Florida, United States
RECRUITINGC&C-Tallahassee
Tallahassee, Florida, United States
RECRUITING...and 17 more locations
Past 7-day abstinence from combustible cigarette smoking for the final 7 days of the 13-week study period
The odds (i.e., relative probabilities) of participants self-reporting 7-day point prevalence abstinence from combustible cigarette (CC) smoking, as recorded in an electronic diary (eDiary) during the final 7 days of the 13-week study period, comparing Study Arm 1 versus Study Arm 3, and Study Arm 2 versus Study Arm 3.
Time frame: 13-weeks
Odds of final 7-day abstinence between each of the preferred flavor groups (Study Arms 1 and 2).
Odds of self-reported final 7-day point prevalence abstinence from combustible cigarette smoking between preferred flavor groups (Study Arms 1 and 2), assessed via electronic diary (eDiary)
Time frame: 13-weeks
Odds rate of final 7-day complete switching between each of the preferred flavor groups (Study Arms 1 and 2 only).
Time frame: 13-weeks
Time to first 7-day abstinence by Study Arm.
Time frame: 13-weeks
Time to first 7-day abstinence by preferred flavor group.
Time frame: 13-weeks
Weekly mean percent cigarettes per day reductions from baseline by Study Arm and preferred flavor group.
Time frame: 13-weeks
Odds of 50% average weekly cigarettes per day reduction from baseline to final 7-days of study between Study Arm 1 and Study Arm 3, and between Study Arm 2 and Study Arm 3.
Odds of achieving ≥50% reduction in average self-reported cigarettes per day (CPD) from baseline to final 7 days of the study, based on daily entries in an electronic diary (eDiary), comparing Study Arm 1 vs. Arm 3 and Arm 2 vs. Arm 3
Time frame: 13-weeks
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