Women Supporting Women to Improve Infant and Child Feeding Practices in Pakistan

Overview

This project aims to reduce child malnutrition in Pakistan by building on local strengths and practical community solutions. The project focuses on children 7-23 months of age. The investigators will aim to recruit young children between 7-15 months of age, giving the youngest children priority over older children so that participants may be followed longitudinally over 6 and 12 months. The project supports participants for six months through learning, practice, and regular follow-up. The work begins with community sensitization events, where local families learn about healthy feeding for young children through group discussions, visuals, and printed materials. These sessions build awareness, encourage community support, and prepare families for the main intervention. The core of the project is a 28-day behaviour change program. In the first two weeks, mothers and children take part in daily "Hearth" sessions, which are interactive, home-like meetings that teach practical feeding, hygiene, and caregiving skills using local foods. In the next two weeks, mothers apply learned skills at home while being visited regularly by project staff, who provide support and monitor child growth. If children gain at least 400 grams, as recommended by WHO, families graduate to monthly check-ins; if not, families may repeat the 28-day cycle up to three times. This approach targets chronic malnutrition by supporting families in adopting sustainable caregiving practices rather than providing short-term aid. Educational materials developed with community input support the learning process. Designed with visuals and minimal text, the materials are accessible to both literate and illiterate parents and are distributed widely to encourage shared responsibility for child health. To measure success, the project uses surveys and growth measurements for both treatment and control groups. Surveys gather information about family demographics, feeding and hygiene behaviours, and health practices, while trained staff measure children's height and weight at regular intervals. The data will help determine whether the intervention improves children's nutritional status and caregiving practices. Ultimately, the project seeks to empower families and communities to use local resources and knowledge to support healthier child growth. The project combines community engagement, hands-on learning, and scientific evaluation to promote lasting change in how families feed, nurture, and care for young children.

This study is rooted in an asset-based approach grounded in the belief that, in every community, certain individuals demonstrate uncommon behaviours that enable solutions to prevalent and seemingly intractable problems. During the formative research phase, supported by the Community Advisory Committee (CAC), the objective was to identify strategies that are already feasible within the community of Rahim Yar Khan, Pakistan, and to amplify these strategies to the wider community during the intervention phase. The intervention comprises two major components: community sensitization and a 28-day behaviour change period. The intervention targets households with moderately malnourished children between 7 and 15 months of age and will follow and support these households for a period of six months. Consent will be obtained from both parents via thumbprint or signature. Severely malnourished children, regardless of study arm, will be referred to local health facilities for appropriate care. Households in the control group will continue with usual feeding and caregiving practices. COMMUNITY SENSITIZATION OVERVIEW Community sensitization events will be held in each intervention cluster. These events will introduce the project to local families and provide information on complementary feeding for children aged 6-23 months. Sessions will be delivered using a town-hall format with small group activities. Key messages, supported by visuals and printed materials from the 28-day behaviour change program (described below), will be shared with the broader community. The objective of the community sensitization component is to raise awareness about the project, disseminate best practices related to complementary feeding, and promote community buy-in, as well as neighbourhood support for households participating in the 28-day behaviour change program. 28-DAY BEHAVIOUR CHANGE PRACTICE PROGRAM OVERVIEW Prior to recruitment and initiation of the 28-day behaviour change program, each child will undergo a health check by a physician at a local health facility. This assessment will include anemia screening and verification that all required immunizations are up to date. The 28-day behaviour change practice includes two sequential components. The first component consists of bringing mothers and their moderately malnourished children together in a home-like setting (the Hearth) for a two-week period to rehabilitate children and promote improved feeding, hygiene, and caregiving practices. Hearth sessions will be delivered over 14 days (six Hearth days plus one rest day per week), with each session lasting approximately 2.5 hours. The second component consists of mothers practicing the learned behaviours at home for an additional two weeks, with regular support from study staff. The Hearth and follow-up home visit model is based on the work of World Vision, which has demonstrated that behaviour change-particularly in feeding, caregiving, nurturing, and hygiene practices-may require up to three cycles for full adoption and for children to regain normal growth patterns. Accordingly, children who do not reach growth milestones after the first 28-day cycle will be offered participation in up to three cycles of the program, with non-responders referred for medical evaluation. This duration is considered optimal to minimize dependency on external rehabilitation while allowing caregivers to engage in experiential learning and subsequent practice within the household. Sessions will be facilitated by trained staff and will emphasize practical learning, including meal preparation using locally available foods. Not all households will require three cycles. Households in which children achieve the desired weight gain of at least 400 grams, as recommended by WHO guidelines, may graduate earlier. This model is not intended to treat acute malnutrition or wasting but rather to address chronic malnutrition resulting from inadequate feeding and caregiving practices, which requires sustained engagement to reverse. Following the Hearth sessions, mothers will continue with a 14-day at-home practice period during which newly learned behaviours are applied within the household. Study staff will visit each household three times per week for approximately 1.5 hours per visit to reinforce behaviours, monitor child growth, and provide ongoing support. If, after each 28-day cycle, a child meets growth milestones, home visits will transition to monthly check-ins for up to six months. If growth milestones are not met, households will be invited to repeat the 28-day Hearth and home practice cycles up to three times. To reinforce the intervention, supplemental printed materials will be distributed to households during the 28-day program. These materials will be developed in collaboration with the CAC and informed by findings from the formative research phase. Designed to be accessible to illiterate populations, the materials will feature culturally relevant visuals with minimal text and will be tailored for both men and women. An estimated 5,000 copies will be produced for dissemination to households participating in both the 28-day behaviour change program and the community sensitization activities. EVALUATION The project will evaluate the effectiveness of the intervention using tools adapted from existing validated instruments. These tools were informed by the formative research phase, reviewed by the CAC for clarity and cultural appropriateness, and pilot tested. All instruments have been translated into the local Punjabi dialect spoken by both Punjabi and Saraiki tribes residing in Rahim Yar Khan. Households in both the treatment and control arms will undergo similar evaluation procedures. The evaluation will involve two primary data collection strategies. 1. BASELINE AND FOLLOW-UP SURVEYS Interview-assisted surveys will be conducted with mothers to collect information on demographics, child health status, infant and young child feeding (IYCF) practices, hygiene behaviours, healthcare-seeking behaviours, gender norms, psychosocial factors, and available resources. Baseline surveys will be administered after informed consent is obtained. Follow-up (endline) surveys will be conducted six months after baseline. With the exception of demographic information, which will be collected only at baseline, both baseline and endline surveys will collect the same information. A third survey at 12 months post-intervention will be conducted if funding permits. 2. ANTHROPOMETRIC MEASUREMENTS (WEIGHT AND HEIGHT) Anthropometric data will be collected by trained study staff to measure children's height and weight using calibrated instruments to minimize observer bias. Measurements will be analyzed using WHO Anthro software to determine nutritional status based on standard Z-scores (weight-for-age, height-for-age, and weight-for-height). Children will be classified as underweight, stunted, wasted, or well-nourished. For children in both the treatment and control arms, anthropometric measurements will be collected at recruitment (as part of the baseline survey), during monthly follow-up visits, and at endline. In addition, for children in the treatment arm, weight measurements will be collected during the 28-day behaviour change practice program on Days 1, 13, and 28.