The goal of this study is to understand the factors that influence consumers when seeking aesthetic medicine services in Malaysia. The study aims to answer the following questions: 1. What factors influence consumers when seeking aesthetic medicine services? 2. Do sociodemographic factors (such as age, gender, and income) affect these factors? 3. What criteria do consumers consider when choosing a clinic for aesthetic medicine services?
Study Type
OBSERVATIONAL
Enrollment
189
USMARI Research & Innovation Centre
Petaling Jaya, Selangor, Malaysia
Consumer preference factors for aesthetic medicine services in Malaysia
The factors including personal desires, physical concerns, psychosocial influences, social media exposure, influence from others, and significant life events are evaluated through a survey using a Likert scale to assess participants' level of agreement with statements related to the respective factors. Responses are rated on a 5-point scale (1 = strongly disagree, 2 = disagree, 3 = not sure, 4 = agree, 5 = strongly agree).
Time frame: at point of enrolment (baseline)
Participants demographic background
Sociodemographic data, including age, gender, education level, income, and occupation, are collected through a survey consisting of closed-ended questions with single-response and multiple-response options.
Time frame: at point of enrolment (baseline)
Criteria influencing consumers' choice of clinic for aesthetic treatments.
The criteria were identified through a survey comprising items related to factors that may influence consumers' choice of an aesthetic clinic. Participants rated their level of agreement with each statement using a 5-point Likert scale (1 = strongly disagree, 2 = disagree, 3 = not sure, 4 = agree, 5 = strongly agree).
Time frame: at point of enrolment (baseline)
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