Pilot Study of Communication for Dual Users of Cigarettes and E-cigarettes

UNC Lineberger Comprehensive Cancer Center90 enrolled

Overview

The study is a pilot test of effectiveness of communication campaign ads on interest in quitting combustible cigarettes and e-cigarettes. Over the course of 5 weeks, participants are sent ads that are designed to encourage quitting and then answer surveys.

Qualtrics Services will enroll 90 US adult dual users to participate in this study using existing panels. Inclusion criteria are current cigarette and e-cigarette use, age 18 or older, and ability read and answer questions in English, and willingness to receive text messages. Qualtrics will contact, screen, consent and randomize participants into 1 of 2 study arms: exposure to a 3 cycles of 6 ads encouraging them to quit smoking and vaping simultaneously or 6 ads encouraging them to quit sequentially (quitting smoking first followed by quitting vaping). The ads (one per day) are presented along with brief daily surveys. The primary outcome in intent to quit smoking.

Study Type

INTERVENTIONAL

Allocation

RANDOMIZED

Purpose

PREVENTION

Masking

SINGLE

Enrollment

Conditions

Tobacco Products Cigarettes Electronic Cigarettes

Interventions

communicationOTHER

Participants view an image that is an ad designed to encourage them to quit their use of cigarettes and e-cigarettes.

Eligibility

Sex: ALLMin age: 18 Years

Medical Language ↔ Plain English

Inclusion Criteria: * use cigarettes every day or some days * use e-cigarettes every day or some days * age 18 or older * ability to read and answer questions in English Exclusion Criteria: * under age 18

Locations (1)

Recruitment is online and national, using existing Qualtrics survey panels

Chapel Hill, North Carolina, United States

RECRUITING

Outcomes

Primary Outcomes

Cigarette quit intention

A three question scale of interest in quitting cigarettes: How \[interested are you in quitting / likely are you to quit / much do you intend to quit\] smoking cigarettes in the next 6 months? 4 point response scale.