This randomized study compared three ways of delivering standardized digital education about breast cancer and early detection among adult women. Participants were assigned to education through a private social media account, a dedicated website, an electronic brochure delivered through WhatsApp, or a control group. The study assessed whether the educational formats changed breast cancer screening beliefs and prevention behaviors after 12 weeks.
A total of 120 women were allocated equally to four parallel groups (30 per group) using a computer-generated block randomization sequence. The three intervention groups received the same core breast cancer and early-detection information adapted to Instagram, a website, or an electronic brochure, together with weekly platform-specific reminders for 12 weeks. The control group received no active digital education during the study period. Outcomes were measured at baseline and after 12 weeks using the Breast Cancer Screening Beliefs Scale and the Scale of Factors Affecting Women's Breast Cancer Prevention Behaviors.
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
PREVENTION
Masking
NONE
Enrollment
120
Standardized breast cancer and early-detection education delivered through interactive posts, stories, and short videos on a private Instagram account, with weekly reminders for 12 weeks.
Standardized breast cancer and early-detection education delivered through a dedicated website, with weekly reminders for 12 weeks.
Standardized breast cancer and early-detection education delivered as an electronic brochure through WhatsApp, with weekly reminders for 12 weeks.
Gumushane University
Gümüşhane, Gümüşhane Province, Turkey (Türkiye)
Change From Baseline in Breast Cancer Screening Beliefs Scale Total Score
The Breast Cancer Screening Beliefs Scale measures attitudes toward health screening, knowledge and perceptions of breast cancer, and perceived barriers to mammography. The outcome is the change in total score from baseline to post-intervention; higher scores indicate more favorable screening beliefs.
Time frame: Baseline and 12 weeks
Change From Baseline in Women's Breast Cancer Prevention Behaviors Scale Total Score
The Scale of Factors Affecting Women's Breast Cancer Prevention Behaviors assesses support systems, self-efficacy, self-care, stress management, motivation, information seeking, and attitude. The outcome is the change in total score from baseline to post-intervention; higher scores indicate more favorable prevention behaviors.
Time frame: Baseline and 12 weeks
Change From Baseline in BCSB and WBCPB Subscale Scores
Changes in the Breast Cancer Screening Beliefs Scale subscales (attitudes toward health screening, knowledge and perceptions of breast cancer, and barriers to mammography) and the Women's Breast Cancer Prevention Behaviors Scale subscales (support systems, self-efficacy, self-care, stress management, motivation, information seeking, and attitude).
Time frame: Baseline and 12 weeks
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