This study assess the ways in which e-cigarette product characteristics, such as marketing strategies, impact user experience to inform potential regulations.
There are three primary objectives to the study: (1) Determine which dimensions of e-cigarette product diversity differentially affect product appeal in the overall population of tobacco product users as well as affect product appeal across young adult e-cigarette users and middle-age/older adult smokers; (2) Determine which dimensions of e-cigarette product diversity differentially affect product appeal in the overall population of tobacco product users as well as affect abuse liability in young adult e-cigarette users and the ability to resist smoking in adult smokers; (3) Determine the affect of product characteristics on e-cigarette nicotine delivery profile.
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
OTHER
Masking
DOUBLE
Enrollment
601
Participants will self-administer experimenter-provided e-cigarettes
Participants will self-administer experimenter-provided e-cigarettes
University of Southern California
Los Angeles, California, United States
Subjective Appeal Rating Measure
This self-report measures of subjective product appeal will be completed following e-cigarette self-administration and review of marketing strategies. Scores can range from 0 to 100 for the appeal rating, with lower scores representing lower levels of appeal and higher scores representing higher levels of appeal.
Time frame: 1 hour
Sensory Attributes
Self-report measures of product sensory attributes will be completed following e-cigarette self-administration and review of marketing strategies. Scores can range from 0 to 100 for the sensory attribute rating, with lower scores representing lower levels of liking the sensory attribute and higher scores representing greater liking of the sensory attribute.
Time frame: 1 hour
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