Understanding Vape Marketing Study

N/AEnrolling By InvitationNCT07129265

Boston Children's Hospital46 enrolled

Overview

The purpose of this study is to develop an electronic cigarette (e-cigarette) counter-marketing lesson for adolescents. The lesson will involve short videos designed to improve adolescents' cognition of e-cigarette marketing in the retail environment with the overall goal of reducing their susceptibility to use, intent to use, and actual use of e-cigarettes. Through this study, the study team will identify and refine the key messages that would make this lesson acceptable, feasible to implement, and effective in altering e-cigarette-related perceptions and potentially behaviors.

This research comprises of 2 qualitative activities: 1. Working group: The study team will purposively invite a convenience sample of expert members (including middle/high school students, young adults, an educator, a parent, and curriculum design experts) to convene multiple times over several weeks (3 meetings via videoconference). The working group will convene to view preliminary results from formative research, collaborate on the development of this lesson curriculum, and otherwise offer meaningful input on study materials. 2. Focus groups: A convenience sample of adolescents/young adults will be enrolled to participate in a focus group via videoconferenc . Each participant will only participate in a single focus group. There will be \~4 participants in each focus group, and 9 focus groups overall. Before their focus group, each participant will complete a brief online survey that collects sociodemographics and outcome measures data. During their focus group, each participant will be asked to view and describe their opinion about broad counter-marketing strategies, messages, and participate in viewing mood-boards and video-storyboards using these messages. A trained facilitator will follow a standardized discussion guide to lead the focus groups. These activities will occur sequentially over about 6 months. At the 6-month time point, the study team will have met the study's primary aim of having developed the e-cigarette counter-marketing lesson.

Study Type

OBSERVATIONAL

Enrollment

Conditions

E-cigarette

Interventions

Working groupOTHER

Participants will: 1) take a 10-min demographic survey; 2) join 3 x 60-min working group meetings in which they will review preliminary results, collaborate on curriculum design, and provide feedback; and 3) respond to prompts in 3 emails (approx 5-10 mins each).

Focus groupOTHER

Participants will take a 10-min demographic survey and join 1 x 30-min focus group meeting in which they will provide feedback on the curriculum in development.

Eligibility

Sex: ALLMin age: 13 YearsHealthy volunteers:

Medical Language ↔ Plain English

WORKING GROUP MEMBERS \*Inclusion criteria Youth participants: * Middle school students may be 13-15 years * High schoolers may be 16-18 years * Young adults may be 19-29 years * Provide a phone number for at least one backup contact (e.g, parent/guardian) Curriculum design experts: • Experience of at least 1 year in tobacco prevention or relevant public health field Parent: • Parent of a child who has e-cigarette use history or is currently using (preferred, but not essential) Educator: * Currently employed as teacher at a middle/high school All participants * Provide their cell phone number and email address * Fluent in English \*Exclusion criteria * Express inability to participate consistently across study working group meetings. FOCUS GROUP PARTICIPANTS \*Inclusion criteria * Adolescents and young adults ages 13-21 years * Fluent in English * Provide their cell phone number and email address * Provide a phone number for at least one backup contact

Outcomes

Primary Outcomes

Development of an e-cigarette counter-marketing lesson focused on the retail environment

Key messages and message-delivery strategy will be developed, potentially comprising of short-form videos. The study team will ask working group members to rank draft messages and strategies for delivery in addition to eliciting qualitative information.

Time frame: At 6 months